On downloading the app, users are rewarded with a pint of Guinness that can be redeemed at Castlecoote Lodge. In addition to receiving a ‘welcome pint’ users will get the chance to claim pints at various other times during the year. Users will also be in with a chance to win bigger prizes like Guinness rugby tickets, a trip to New York for St. Patrick’ Day and a party in the Guinness Storehouse.
“Guinness Plus is, however, more than a mobile marketing tool to drive footfall into pubs and reward check-ins. The ‘wow’ feature of the app is its social map of the participating 6,500 pubs. Users of the app will be able to see how many other users of the app are in various pubs in their vicinity,” says Guillermo Sanchez, marketing manager, Guinness.
“Guinness Plus is, however, more than a mobile marketing tool to drive footfall into pubs and reward check-ins. The ‘wow’ feature of the app is its social map of the participating 6,500 pubs. Users of the app will be able to see how many other users of the app are in various pubs in their vicinity,” says Guillermo Sanchez, marketing manager, Guinness.
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